3 Internet milestones; online estate agents must take note.

The internet has hit three big milestones. The first was in the newspapers today; internet market expenditure has outgrown television spend for the first ever time. Whereas television has been leading the marketing spend for over half a century now, the internet took just over 10 years.

Stats were collated by the Internet Advertising Bureau (IAB) shows that internet spend was a record £1.75 billion budget was spent on online advertising whereas only £1.6 billion was spent on TV advertising. This means that the internet now accounts for 23.5% of all advertising spend in the UK, while TV ad accounts for 21.9% of marketing budgets.

Could this be a sign of things to come? Will families gather round a LAN connection to communicate online after Sunday dinner? The suggestion bit extreme but the stats do suggest that the internet is increasingly becoming part of our daily lives. Take this next milestone for example:

In the U.S. alone, over the month of August, there were 25 Billion online videos viewed, which means that the average internet user watched 157 videos each over the month. The data supplied by ComScore, also mentioned that Google had a share of 39.6% of these views (remember estate agents, this will mainly be YouTube).

A staggering statistic, but what does this mean for estate agents? It means that estate agents can take advantage of this phenomenon by having video content on their estate agent website. Virtual tours of individual properties and marketing videos of the local area can be uploaded onto the estate agent website to promote either the area or the property particulars.

The last internet milestone is a social one involving a three-fold of social networks in London; the London network of Facebook has the largest number of members, Twitter's chief executive said that London is the "top Twitter-using-city" and lastly a Digg Spokesman said that 10% of Digg's (A social network where users share content) traffic comes from London alone.

Don't believe the old adage that 'you can't teach an old dog new tricks', estate agents that haven't need to start embracing the online world and taking advantage of the opportunities on there. When considering a new web site, always demand a specialist. Troy Stanley, CTO of Resource Techniques 'we provide IT services just for estate agents. Services include web design for estate agents, SEO for estate agents, SEO services, web sites for estate agents and software for estate agents, but we also provide domain name registration for estate agents. To see what we can do for your estate agency, visit our portfolio page or contact us.'

Free web review for estate agents by an estate agent website design company - Resource Techniques

In conjunction with our latest campaign '3 seconds 2 impress', Resource Techniques has been providing estate agents with a free, no obligations web review. Over 50 web reviews have now been completed and every single estate agent has benefitted from our expert view. The web review, which is tailored towards each individual website, covers 3 main areas; Search Engine Optimisation (SEO) performance, Functionality review, and a Design and Usability review.

Troy Stanley, CTO of Resource Techniques commented in July, 'putting our money where our mouth is we are offering a totally FREE (without obligation) website review, this review will look at your existing website from both a design and function point of view as well as how well it performs in terms of SEO, pointing out where appropriate where the site could be improved and, being honest, where a website designed and built by Resource Techniques would outperform their existing site, and it's totally FREE.'

Now, Troy Stanley has noted, 'The web reviews have helped estate agents enormously. They [estate agents] have been able to see their own websites from the eyes of a third party IT specialist. Back in our article 'Resource Techniques' conclusion from our free website review for estate agents' we mentioned that there are generally one of two types of websites. One has good SEO and bad functionality and the other has good functionality but bad SEO.'

Troy Stanley continues, 'Estate agents can have the best website in the world but unless they are found in Google, there's no point in having it. What we do is provide a facility so that estate agents can see what position that they are in Google without them having to crawl through hundreds of search pages.'

'The web review will be able to point out the weak points that need improvement as well as parts of your website that are excelling. What’s important is that estate agents are able to see beyond the interface and see their own website from the eyes of an IT specialist company with over 20 years experience.' - Troy Stanley

Do you feel that your estate agent website isn't performing as well as it could be? Resource Techniques is an IT specialist with over 20 years of experience. We provide web design for estate agents, SEO for estate agents, web sites for estate agents and software for estate agents. Contact us on our Twitter page, Facebook page or on our contact us page.