Social networking is full of people writing nonsense - sound familiar?

Twitter this and Facebook that. Social networking is constantly
in the news. Many estate agents still do not know how to fully
utilise social networking and say that it's full of people writing
nonsense about irrelevant things like making a sandwich or stepping
in something on the way to the shops.

This seems to be the general consensus with estate agents. They
understand that they have to be on Facebook but do not use it in
hopes that business will just materialise out of thin air, whereas
Twitter is either considered as too alien or not for business
purposes.

Social networking is about people interacting with each other,
which is why it's 'social' and many people forget this when
promoting their business. Estate agents that endlessly promote
properties won't get the interaction that the user is looking
for.

Try relating to them on a personal level. Letting the user know
that there are real honest people behind your business will provide
that extra interaction that a savvy internet user requires. Answer
their questions, discuss about how the latest local development
plans will affect the local area, and talk to them about their
hopes and the realities of their current situation.

Think about your target demographic. Some of the oldest
generations might not be using social networking websites now, but
daily more and more users are joining social networking websites
and integrating it into their everyday life. Even older generations
have started to add their children online as 'friends', which means
that it is no longer a playground for inebriated pictures. It is a
two-way flow of information that lets estate agents communicate to
customers and potential customers on a personal level.

Therefore estate agents that put in the foundations of their
online presence now will reap the benefits. Do not feel that you're
alone. Check out estate agent, Colin Bibra's Facebook page on
http://www.facebook.com/pages/London-United-Kingdom/Colin-Bibra-Estate-Agents/89200480762?sid=6612891809087feec4bbda8f9b11d362&ref=search

or call Resource Techniques on 0208 457 4777 for personal social
networking guide.