traffic
Traffic, in website terms, is the number of people accessing
your website. The more people on your estate agent website, the
more people there are viewing your properties and asking for
viewings, so everyone is trying to get the highest amount of
traffic possible onto their website. There are two ways to get
traffic onto your property website, paying for traffic and
performing Search engine optimisation or SEO.
Paying for traffic for your property
website
A few website designers turn to paying search engines to get
traffic. This can be through online banners, email or, more
popular, pay-per-click. Pay-per-click is way of paying search
engines to make sure that your website will be on the first page of
results associated with key words that you pay for. This comes at a
price.
The main problem with pay-per-click is the cost. Estate agents
firstly have to choose which keywords that they would like their
website to display under and keywords that are common are very
expensive. The term 'Estate agent' costs around £1.76
per click. You can set a daily budget, but can it be very
costly over a long time as internet users often browse properties
in their local area out of curiosity rather than a genuine interest
to buy.
Search engine optimisation (SEO)
Search engine optimisation or SEO is a way of designing your
estate agent website so that it will appear at the top of search
engines without paying for each click. Although position one isn't
always possible, as estate agents are fighting against property
portal websites, 97% of our customers are on page one. This means
that your estate agent website can perform well without having to
pay the massive costs involved with pay-per-click.
For in-depth information on SEO and all SEO related topics, or
you feel that your website's SEO can be improved, contact Resource
Techniques on 0208 457 4777.
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